Photo: Christine Tannous ~ USA TODAY NETWORK
DEARBORN, Aug. 22, 2024 ~ Ford Motor Co. has once again made changes to its plan on shifting to producing all-electric vehicles.
On Wednesday, the automaker announced it was canceling a planned three-door, all-electric crossover and delaying its next full-sized electric pickup amid slow growth in EV sales. Automotive News reporter Michael Martinez told WJR, “EV sales are still growing – Ford’s are up something like 60-some percent so far this year – but that future growth is not as high as people expected. Ford and a lot of these automakers are realizing that once you get past early adopters, tech-focused, and younger buyers that are really into EVs, it’s harder to get the mainstream buyer to make that leap.“
PODCAST:
Aug. 22, 2024 ~ Ford is shifting its electric vehicle strategy by canceling a planned three-row electric crossover and delaying the electric full-size pickup. Guy Gordon and Lloyd Jackson talk with Automotive News reporter Michael Martinez about the company reevaluating its EV, hybrid, and ICE lineup.
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