Gardner-White Extends Sponsorship of America’s Thanksgiving Parade Through 2025

DETROIT, September 30, 2021 ~ The Thanksgiving Day parade, a tradition enjoyed by Detroiters, and broadcast in more than 185 television markets across the country, will return to Woodward Avenue on Thanksgiving this year.

Thursday, The Parade Company announced Gardner-White has extended its presenting sponsorship of America’s Thanksgiving Parade through 2025. Following their inaugural year as presenting sponsor in 2020, Gardner-White has secured their commitment for an additional three years.

I tell you, we are so fortunate at The Parade Company, Paul, we have the greatest sponsors and caretakers I think you can have.” said The Parade Company President Tony Michaels to 760 WJR’s Paul W. Smith.


September 28, 2021 ~ WJR Senior News Analyst Lloyd Jackson tells Paul W. Detroit City Councilman Andre Spivey is scheduled to plead guilty to bribery today.

We are totally grateful that you’ve made us the number one Furniture store in Detroit and we are thrilled to be the presenting sponsor of America’s Thanksgiving Parade,” said Gardner-White President Rachel Stewart. “Detroit is our home, Gardner-White has been here since 1912 and we are never leaving. It’s our city, our roots, where our friends and family live, and when we travel we say we are from Detroit, and we say it with pride. And that’s why we signed up through 2025 to be the presenting sponsor for Detroit’s Thanksgiving day parade, the best parade in America.”

Themed “Love on Woodward,” America’s Thanksgiving Day Parade presented by Gardner-White will air on WDIV Local 4, the exclusive and longtime television partner of the parade. 760 WJR’s Paul W. Smith will also broadcast the parade radio show.