TROY, January 11, 2021 ~ The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a “bridge to the future,” with an auto-centric event called Motor Bella.
The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers, and the automotive enthusiasts’ world in a never-before-experienced way, while also addressing continued COVID-19 concerns about indoor events.
Motor Bella will be held September. 21 to 26, 2021, at the M1 Concourse in Pontiac. Centrally-located in the Metro Detroit area, M1 Concourse, often referred to as an “87-acre playground for auto enthusiasts,” enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
Plans call for 1.6 million square feet of dynamic vehicle and technology display space, including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
WJR‘s top personalities talked with newsmakers Tuesday about the Motor Bella announcement. Catch those interviews here:
Tuesday, January 12, 2021 ~ The Detroit Auto Dealers Association Executive Director, Rod Alberts explains to Paul W. why they canceled the 2021 NAIAS in Detroit, and why they are planning an alternate event.
January 12, 2021 ~ Doug North, Chairman of the 2021 North American International Auto Show talks with Frank about the cancelation of the 2021 NAIAS due to COVID-19, and the announcement of the new Motor Bella outdoor event.
January 11, 2021 ~ NAIAS Chairman Doug North tells Guy Gordon about why the 2021 Auto Show has been canceled, and highlights the new Motor Bella outdoor event.