The Lions quietly made some changes to their logo and font on the teams website.
While not drastically different, you can see some subtle changes:
Lions President Ron Wood said last year that the team also will make some tweaks to the uniform as well, but not drastic changes. The organization announced last season that they’ll be wearing their NFL Color Rush uniforms sometime during the 2017 season as well:
A complete statement from the team can be found below:
DETROIT LIONS STATEMENT REGARDING REBRANDING
The updated logo and new typeface revealed online this morning are elements of a full rebranding which includes the removal of black from our brand identity. The rebrand will culminate with the unveiling of all new uniforms on April 13. Throughout the rebranding process, we made it a priority to emphasize our classic color combination of Honolulu blue and silver, which has been synonymous with the Detroit Lions since 1934. We are confident that our fans will respond well to the changes.
