Dave Lorenz
Vice President, Travel Michigan
Dave Lorenz serves as Travel Michigan Vice President where he is responsible for leading the state’s tourism branding, advertising, and public relations efforts, overseeing the award-winning Pure Michigan tourism campaign, and coordinating overall statewide tourism initiatives.
Mr. Lorenz is Chair of the National Council of State Tourism Directors and is on the Executive Board of Directors for the U.S. Travel Association. He is a board member of Michigan Cares for Tourism, Detroit Metro Convention and Visitors Bureau, MotorCities National Heritage Area, West Michigan Tourism Association, Lansing Convention and Visitors Bureau, and the Grand Rapids Hotel Advisory Board.
Prior to Travel Michigan, Mr. Lorenz was the Meijer, Inc. Manager of Partnerships and Promotions. He also has 14 years of experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.
Mr. Lorenz attended Western Michigan University. He lives in Norton Shores with his wife, Roberta.
