Gridiron Wrap is your weekly destination for smart, informed football coverage from every level of the game. Hosted by veteran NFL insider Bill Keenist, the show breaks down the biggest stories, defining moments, and key matchups from across the NFL while keeping a close eye on Michigan football, from the Wolverines and Spartans to standout high school programs around the state. Featuring contributions from the rising sports journalists of SportsCaster.com, Gridiron Wrap combines expert analysis with fresh perspectives, giving fans a deeper understanding of the game and the stories shaping its future.

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Catch Gridiron Wrap presented by SportsCaster.com streamed live on YouTube Sundays in season starting at 6 p.m.

ABOUT THE HOST:

BILL KEENIST

Bill Keenist is the kind of football insider who doesn’t just know the game, he’s helped shape how it’s told. With a remarkable 36-year career inside the Detroit Lions organization, Keenist climbed the ranks from communications staffer to Senior Vice President of Communications, becoming one of the most respected voices in NFL media relations. His tenure saw him navigate coaching changes, draft-day drama, and the rise of digital storytelling, all while keeping the Lions’ message sharp, authentic, and deeply rooted in Detroit grit.

But Keenist’s impact goes far beyond press releases and podiums. He’s a trusted confidant to coaches, a mentor to young broadcasters, and a walking encyclopedia of football lore. Whether he’s breaking down the latest NFL shake-up or spotlighting a high school phenom on “Gridiron Wrap,” Keenist brings a rare blend of insider access and hometown heart. In 2025, his contributions were honored with the Pro Football Hall of Fame’s prestigious Award of Excellence, a fitting tribute to a man who’s spent his life behind the scenes, making football shine.

Now retired from the front office but far from the sidelines, Keenist continues to share his insights and stories with fans across Michigan and beyond. His voice is seasoned, his takes are sharp, and his love for the game is as strong as ever.

PARTNERSHIP:

SportsCaster.com is more than a sports platform. As a training ground for aspiring broadcasters, reporters, play-by-play announcers, and content creators, it provides hands-on experience, real-world coverage opportunities, and mentorship from seasoned professionals. Participants develop the skills, confidence, and industry knowledge needed to succeed, while delivering fresh perspectives and compelling storytelling for sports fans.

Learn more and discover how you can get involved at SportsCaster.com.

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