PR will sell auto contract to workers

The UAW has hired a public relations firm in an effort to help the union get its message about the proposed contract with fiat-Chrysler to its members. The Detroit Free Press reports Berlin-Rosen, the same firm hired to help with Detroit’s bankruptcy, has been hired to develop messages and information. The UAW turned to Berlin-Rosen after its members decisively rejected a tentative agreement, it reached last month with Fiat Chrysler Automobiles. The firm is now helping the union explain and communicate a new tentative agreement the UAW reached Wednesday with the automaker. A letter from UAW President Dennis Williams was posted on the union’s official Facebook pages that promised greater transparency and a more open communication style.