Photo: Steven Senne ~ AP
PODCAST
October 8, 2026 ~ Michigan State University’s Jason Miller discusses a new survey showing 63% of Americans are willing to pay more for American-made products, and what that means for manufacturing, jobs, and consumers.
DETROIT ~ Many Americans say they want to support products made in the United States, but higher prices often make those purchasing decisions more difficult at checkout. Supply chain experts say American-made goods typically cost more because they are produced in a higher-wage economy where labor, materials and operating expenses can exceed those in overseas manufacturing hubs.
For small businesses that prioritize domestic products, the challenge is balancing quality and local sourcing with prices customers are willing to pay. Even so, some consumers continue to seek out American-made goods, viewing the added cost as an investment in local jobs, manufacturing and communities.
