Visit Detroit to Serve as Juventus Front-of-Shirt Partner

DETROIT, May 23, 2025 ~ Visit Detroit, an organization that promotes Detroit business meetings and tourism destinations, will be featured on the front of Juventus Football Club’s jerseys as part of a multi-year agreement.

Visit Detroit will serve as Juventus’ principal destination partner, becoming the first convention visitors bureau to receive front-of-shirt branding for a Serie A club. Juventus boasts more than 560 million soccer fans across the globe, including 100 million in Europe, a key market for driving travel and tourism to the Detroit region.

“We couldn’t be more excited to associate Visit Detroit’s brand with Juventus, one of the most popular soccer clubs in the world with an incredibly passionate following,” said Claude Molinari, president and CEO of Visit Detroit. “Detroit’s trajectory is at an all-time high following a record-setting NFL Draft in 2024, along with being a world-class culinary, music, art, architectural, and sports destination. There’s never been a better time to visit our region, and this is an incredible platform to elevate our presence across Europe and beyond.”