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GM to Bring Back Hybrid Vehicles in North America

Feb 1, 2024 | 12:36 PM

Photo: RASHAUN RUCKER ~ USA TODAY NETWORK

DETROIT, Feb. 1, 2024 ~ General Motors has reversed its decision to abandon hybrid vehicles in North America by announcing plans to introduce plug-in hybrid cars. GM CEO Mary Barra told investors in a Tuesday conference call that the hybrid electric/combustion engine technology will be offered in select vehicles amid slow growth for all-electric vehicle sales.

PODCAST:

Jan. 31, 2024 ~ General Motors CEO Mary Barra announced the company is planning on bringing plug-in hybrid vehicles to the North American market. Bloomberg auto business reporter Keith Naughton joins Guy Gordon, Lloyd Jackson, and Jamie Edmonds to talk about the automaker’s strategy pivot, amid lagging electric vehicle sales.

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