Auto shows have been losing their luster. Automakers are putting their efforts—- and money—- into more targeted events.
Detroit’s North American International Auto show is expected to move from January to June in 2 years, one of many examples of the changing world of auto shows. The Consumer Electronics Show in Las Vegas has been stealing Detroit’s thunder, and a growing list of foreign luxury brands will not be at the next Detroit show.
Automakers are taking more of their money from the expensive shows, and going off-site for presentations they can control. And then social media and even video game vehicle introductions are seen as more cost-effective because they allow greater demographic targeting. The saving grace of the auto show: throngs of consumers still show up to get personal face time with the new glittering products.
A Detroit show in June, along with New York and Los Angeles, are reacting to changing times.